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If you need a website, website design update, or a website designer, or a web developer and also supply website design services, then there are a number of reasons why you could benefit from using design templates for your website based project. By using website templates as a starting point for your website you can instantly begin saving money on your website design services, saving time on the production of quality website designs for your clients, and instantly select a new look for your web site design project from a stock library of professional and ready to use template designs.

Imagine starting off your next design project by simply browsing an immense collection of thousands of ready to use web site templates and web design products, downloading what you would like at no charge, and having an instant starting point. With a membership from BoxedArt, you can download thousands of these ready to use products and pay nothing per download!

Our design library is updated with new products frequently, so stop back every day to see the new products and new releases available for free download to members (yep, all members get free downloads of all BoxedArt templates and products)!




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What Search Engines are Looking For

The Search Engines are not allowed to show obvious favoritism. So, in order to insure that the sites that deserve to be listed first are, they create rules that apply to every page on the internet and that can separate those that truly belong on top. For instance; when searching for a computer operating system the search engines need to display companies like Microsoft, Apple, Sun and IBM first so that the user gets that best return for their search. But the search engines can NOT just put who they want on top. So, they build mathematical algorithmic processes that analyze all sites the same and return values that ensure those that should be on top are.

Since these search engine processes are automated and thus prone to error, people have found loopholes in the system and take advantage by using these loopholes when they optimize their website to give their sites unwarranted positioning. As time goes on the engines add more equations to filter out these mistakes. If it appears that a site is obviously using spamming techniques they then either ignore the technique or ban the site (ouch!). Some spamming techniques require too many computer resources on the search engines end to filter out, so for now they are allowed... at least until they get more powerful computers. As of late, by banning sites that use obvious spamming techniques the engines have effectively put many SEO companies out of business.

Avoiding Spam-like Techniques When You Optimize Your Website

Definition of Spam: When speaking of search engines, spam is loosely defined as any technique used to give your web page's) an unfair ranking advantage over other pages. The definition is pretty vague, and thus changes depending on who you ask. For our purposes, let us add to the above definition; ... anything not easily seen by the visitor (invisible text or pages that load faster than can be detected) or any automated process used to trick the search engines. If your work can be viewed by both search engine and site visitor, reads like well written text and is not over abused, then you are OK.

Some Known Spamming Techniques that are Blocked

If a website page is on the topic of Dalmatian Puppies, you would rightly see the phrase Dalmatian Puppies within the title of the page or site, the meta-description tag, within headings, and used throughout the page. This would all be acceptable and even encouraged. But if the title was all capital letters and repeated the phrase 4 times in succession, was used many dozens of times within a couple hundred words of text and was always highlighted or made bold, then you would be spamming.

Some other techniques to avoid when You Optimize Your Website:

  • The over-use of meta tags

  • Text that is the same color as the background

  • Graphic links that occupy a single pixel

  • Multiple pages that load faster than you can see

You get the idea. If your site is worded with proper well written and well sounding copywriting and nothing is hidden then you have a good page.

Optimizing for the Search Engines

Search engine optimization is crucial to your traffic flow. No matter what you are selling, saying or doing on your website you need people to be aware of your site if it to thrive. The best website in the world is wasted if no one knows that it is there.

If you are not listed in any of the search engines no one will be able to find you unless they type your web address (i.e. domain) into their web browser. Once you optimized for the search engines your site will be easier to find and the number of visitors to your website will increase over time.

Positioning your Website

Having your website listed on the first page of a search engines results will give you maximum exposure. The closer you are to the top of the page, or the higher the position you have in the search results, the greater the number of visitors you will receive.

By optimizing your website you can exercise some control over your position and where your site shows up in the search results of the search engines. You should try to optimize your website to rank somewhere in the top ten results. To do this will require long hours of hard work and you must learn how to optimize your website to make this happen.

Links from other websites

One of the biggest things that search engines look for, after content and theme, are quality links to your website from reputable internet addresses. Just any links won't do. They must be roughly the same subject matter and rank well on the search engines. This can be one of the most difficult parts of the optimization process but if your site is interesting, full of rich content and you keep growing your website they will come.

 


 




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