What Search Engines are Looking For
The Search Engines are not allowed to show obvious
favoritism. So, in order to insure that the sites
that deserve to be listed first are, they create
rules that apply to every page on the internet and
that can separate those that truly belong on top.
For instance; when searching for a computer
operating system the search engines need to display
companies like Microsoft, Apple, Sun and IBM first
so that the user gets that best return for their
search. But the search engines can NOT just put who
they want on top. So, they build mathematical
algorithmic processes that analyze all sites the
same and return values that ensure those that should
be on top are.
Since these search engine processes are automated
and thus prone to error, people have found loopholes
in the system and take advantage by using these
loopholes when they optimize their website to give
their sites unwarranted positioning. As time goes on
the engines add more equations to filter out these
mistakes. If it appears that a site is obviously
using spamming techniques they then either ignore
the technique or ban the site (ouch!). Some spamming
techniques require too many computer resources on
the search engines end to filter out, so for now
they are allowed... at least until they get more
powerful computers. As of late, by banning sites
that use obvious spamming techniques the engines
have effectively put many SEO companies out of
business.
Avoiding Spam-like
Techniques When You Optimize Your Website
Definition of Spam: When speaking of search engines,
spam is loosely defined as any technique used to
give your web page's) an unfair ranking
advantage over other pages. The definition is pretty
vague, and thus changes depending on who you ask.
For our purposes, let us add to the above
definition; ... anything not easily seen by the
visitor (invisible text or pages that load faster
than can be detected) or any automated process used
to trick the search engines. If your work can be
viewed by both search engine and site visitor, reads
like well written text and is not over abused, then
you are OK.
Some Known Spamming Techniques
that are Blocked
If
a website page is on the topic of Dalmatian Puppies,
you would rightly see the phrase Dalmatian Puppies
within the title of the page or site, the
meta-description tag, within headings, and used
throughout the page. This would all be acceptable
and even encouraged. But if the title was all
capital letters and repeated the phrase 4 times in
succession, was used many dozens of times within a
couple hundred words of text and was always
highlighted or made bold, then you would be
spamming.
Some other techniques to avoid when You Optimize
Your Website:
-
The over-use of
meta tags
-
Text that is the
same color as the background
-
Graphic links
that occupy a single pixel
-
Multiple pages
that load faster than you can see
You get the idea. If your site is worded with proper
well written and well sounding copywriting and
nothing is hidden then you have a good page.
